Henriott Group, Inc. Launches Two Distinct Brands

Posted by: Grace Pritchett on Thursday, April 20th 2023


Lafayette, Indiana, April 2023 - Henriott Group, Inc., a leading risk management and insurance company, announced today that it has completed its rebranding initiative. This project was commissioned as part of a strategic business planning process, designed to ensure that their client experience was optimized for both individuals and businesses. The company will now deliver their industry leading advice and services via two distinct brands: Henriott and HGI Solutions, both under the singular umbrella of Henriott Group.  

The Henriott brand is tailored to the specific needs of businesses seeking help with commercial insurance, employee benefits, HR, and Risk Management. Henriott helps a broad range of industries but has niche expertise in: Manufacturing & Logistics, Non-profit, Food & Hospitality, Public Entity, and Education. With a team of industry experts, Henriott is a strategic value add partner for managing risk.  

The HGI Solutions brand is dedicated to protecting and preserving the wealth and assets of individuals and small businesses. Whether their client’s needs are home, auto, life insurance, Medicare, or small business, HGI delivers personalized, consultative solutions customized to each situation to meet their unique needs.

“We are excited to complete this rebranding initiative and the creation of two distinct client experiences,” said Henriott co-CEO’s, Kelley Henriott and Andrew Ball. "We are thrilled to unveil our new brand identities as we embark on this next evolution of our business. Our rebranding represents our commitment to evolve and create experiences based on listening to our client's needs. As we continue to grow and expand, the creation of these brands will allow us to execute our mission, enhance our client experience and provide meaningful outcomes for our team and community."  

The new branding includes updated logos and messaging for both brands and is expected to launch Monday, April 17, 2023. Henriott Group has also launched new websites for each brand, which features enhanced functionality and improved user experience. This allows our clients to easily navigate and access the services that best meet their needs.  

Henriott: www.henriott.com

HGI Solutions: www.hgi-solutions.com


About Henriott  

Henriott is a privately owned, leading risk management and insurance company based in Lafayette, IN. In Summer of 2023 they will relocate their headquarters to West Lafayette and expand into the Indianapolis area. Founded in 1963, the company has a long-standing commitment to listening, understanding, and providing solutions to its clients. With the creation of two distinct brands, Henriott and HGI Solutions, the company will continue its tradition of excellence.  


Grace Pritchett, Communications (765) 838-8610 | gpritchett@henriott.com